The Sony KDL40EX403 LCD TV

Sizing up the Sony KDL40EX403 television can be a pleasant-enough exercise mainly because this 40-inch TV brings a number of features and conveniences to the table. Sony’s been manufacturing innovative consumer electronics for some time and its competency is in evidence with this particular Television, which is a part of the company’s new type of EX400-series models, a lot of which offer a number of different methods to connect to lots of devices.

Sony intends for the EX400 line to be more of a “value-priced” range of TVs, though there really doesn’t appear to be much of anything that’s budget-oriented about these units other than their prices. For example, this particular model can currently be found in the UK at a number of different retail online stores for about 750 British pounds, including VAT. For the money, one is going to be buying a full-featured TV at a fairly nice price.

One performance measurement criteria that most LCD TVs are measured by is the quality of the picture they display. Sony’s KDL delivers the goods in a fine enough fashion and definitely better than what one would expect in a so-called “budget television.” It’s a true high-definition model, presenting its display at a 1080 pixels (1080p) ratio (720p isn’t actually “true” high-def) and to do so, the TV uses proprietary Bravia Engine 3 technology and a 50Hz processor.

Given that the Sony KDL40EX403 TV is using Bravia Engine 3 and other technologies, it’s a given that the display will appear clean, sharp and crisp in almost all on-screen motion circumstances. Sony has included its True Color feature to ensure that colors on the screen will remain appropriate to the particular action no matter how fast the images on the display are moving. As well, the TV also makes use of the maker’s “Ambient Sensor” lighting control function.

By using Ambient Sensor control, Sony’s been able to give the TV the ability to “read” its current environment (the one in which the TV’s been put into) and then adjust on-screen lightness or darkness accordingly. Many times, an LCD TV sitting in a too-bright room will suffer in terms of viewers being able to make out its display. Too-dark rooms can cause the picture display to look too intense. Ambient Sensor solves this dilemma.

As with many of the better LCD TVs in Sony’s UK lineup, this particular Sony KDL40EX403 model comes with its Freeview tuning filter, which allows for the viewing of over 100 satellite channels broadcast in the UK free of charge. It’s a nice feature to have, as are the 4 HDMI inputs and single USB 2. port. The Sony’s even capable of picking up WiFi with the addition of an optional WiFi dongle (it connects to the TV via a USB adapter).

Sound put forth by the Sony is nice enough and the TV manufacturer offers up most of its popular delivery functions, including True Surround sound and S-Force Surround and Dolby Digital Plus. It’s all driven by 5.1 Output sources that flow through the two nicely-hidden 10-watt speakers (they’re within the TV’s nice piano black-finish casing). Altogether, it delivers pleasing sound in a pleasing-looking package. Cheapest Prices and Reviews for the Sony KDL40EX403 in the UK at KDL40EX403 and Sony KDL40EX403 Cheapest Prices

There’s indeed a lot to like about the Sony KDL40EX403 LCD TV, starting with its relatively reasonable price (around 759 British pounds). It puts together a number of the Japanese television maker’s most popular features and technologies to bring to the consumer a well-working big-screen liquid crystal display television that will be easy on the pocketbook and pleasing to the eye, as a matter of fact.

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